APPAREL

Tuned UpThis soft SUPIMA® cotton tee has an easy drape and a broken-in feel from the start. It's finished with a custom Steel Horse Motors graphic that adds a bit of grit to a clean, everyday silhouette. Comfortable and easy to layer, it's built...

Austin OriginalA soft SUPIMA® cotton tee with a clean front pocket and an easy, broken-in drape. Comfortable from the start, it's made for daily wear — simple, steady, and built to hold its place in rotation. Featuring a custom graphic of our South Congress...

Built to MoveA straight-leg denim designed with extra room through the hip and thigh for a more comfortable, natural fit. Crafted in soft stretch denim, it balances structure and ease while maintaining its shape through everyday wear. Built for versatility, it stacks clean over...

Everyday FlareA modern take on a timeless Western silhouette, this mid-rise slim flare was designed to pair perfectly with The Annie. Fitted through the hip and thigh before opening into a clean, subtle flare, it layers effortlessly over your favorite boots. Made from soft...

Wear ‘Em EverywhereThis pant is built with just enough stretch to keep you moving comfortably—whether you’re powering through meetings, chasing weekend plans, or running errands around town. Thanks to the left-hand twill weave, it has a broken-in softness from day one. Pigment-dyed for that...

Stretch to Move, Built to Last.Crafted from premium performance denim by Cone Mills and blended with REPREVE® and Lycra®, this jean stretches with you but never bags out—holding its shape wear after wear. Midweight, breathable, and softer than any jean you’ve ever worn. The...

Little Hat, Big PersonalityA tiny cowgirl hat embroidery does all the talking on this original ringer-style tee. Made from soft 100% cotton slub jersey in a standard fit, with contrasting ribbing at the neck and sleeves that's old-school cool.

City SouvenirThis SUPIMA cotton jersey tee features a small Tecovas mark at the front chest and a graphic of our Austin flagship storefront on the back. Cut in a relaxed fit with an easy, broken-in feel, it's made for everyday wear and steady rotation....

All Style, No SweatMade with a moisture-wicking polyester/spandex blend with plenty of stretch and wrinkle resistance. A sun specialist with a UPF50+ rating, it features a ventilated back yoke for extra breathability. More hot weather adaptations: a hidden sunglass wipe on the interior placket...

Hold Fast. Rope Clean.Made from 100% U.S.-grown SUPIMA® cotton, this tee delivers next-level softness with the kind of durability that stands up to real wear. Featuring a custom Rope One graphic — a bold horse illustration stamped with “Tecovas Western Wear” — it’s a...

Original Western StapleOur Long Sleeve Denim Pearl Snap is all about classic Western style with a modern fit and next-level comfort. Made from lightweight cotton denim with ring-slub yarns and a soft enzyme wash, this shirt feels broken-in from day one—and only gets better...

All Style, No SweatMade with a moisture-wicking polyester/spandex blend with plenty of stretch and wrinkle resistance, this garment is a sun specialist with a UPF50+ rating. It features a ventilated back yoke for extra breathability. Additional hot weather adaptations include a hidden sunglass wipe...