SHOP

Fit for a QueenThe Annie Hearts was designed with romance and craftsmanship in mind — its stunning heart inlays are meticulously cut, stitched, and overlaid by hand, creating a level of detail that sets this boot apart. Each inlay is a testament to the...

The Statement Boot You've Been Waiting ForStride with confidence in The Abby, crafted in vegetable-tanned goat leather that deepens into a rich wine-toned patina with wear. A tall, sleek stunner designed to turn heads, it carries that evolving depth from the very first step....

Off the Beaten PathA nod to early mornings, backroads, and whatever's waiting at the edge of the map. The custom duck embroidery brings a little character to this classic five-panel silhouette, finished with rope trim and an adjustable fit.

Saturday StandardA structured trucker with a high-profile crown and breathable mesh back, made for easy, everyday wear. The embroidered Tecovas logo adds a clean graphic touch, while the shape holds steady from kickoff to the last call.

The Finishing TouchA removable tassel charm designed to bring subtle movement and texture to your everyday carry. Lightweight and easy to attach, it adds a custom finishing touch without overpowering the silhouette — whether styled on a boot or a favorite bag.

Everyday DefenseA leather protector spray designed to help guard against water, dirt, and everyday wear. Lightweight and easy to apply, it helps preserve the look, feel, and finish of your boots while extending the life of the leather through regular use.

Wild Bloom of the WestCustom artwork of horseshoes, red roses, and a lone star motif gives this silk wild rag a bold sense of Western character. Rendered in rich, saturated tones with a fluid drape and lightweight feel, it brings color, movement, and personality...

Pull On. Stand Out.Now in fresh patterns and colors, our over-the-calf socks are built for comfort and style inside your boots. They stay up without sagging, wick away moisture, and deliver full-cushion support from sunup to sundown. Pick your pair — and let your...

Our boot socks are purpose-built in the USA to be worn with both men’s and women’s boots. They feature an ultra-comfortable, moisture-wicking polyester blend that breathes in warm and cool weather. This mid-cut version of our socks offers a versatile option for roper, zip...

Built to MoveA straight-leg denim designed with extra room through the hip and thigh for a more comfortable, natural fit. Crafted in soft stretch denim, it balances structure and ease while maintaining its shape through everyday wear. Built for versatility, it stacks clean over...

Austin OriginalA soft SUPIMA® cotton tee with a clean front pocket and an easy, broken-in drape. Comfortable from the start, it's made for daily wear — simple, steady, and built to hold its place in rotation. Featuring a custom graphic of our South Congress...

Tuned UpThis soft SUPIMA® cotton tee has an easy drape and a broken-in feel from the start. It's finished with a custom Steel Horse Motors graphic that adds a bit of grit to a clean, everyday silhouette. Comfortable and easy to layer, it's built...

Wear ‘Em EverywhereThis pant is built with just enough stretch to keep you moving comfortably—whether you’re powering through meetings, chasing weekend plans, or running errands around town. Thanks to the left-hand twill weave, it has a broken-in softness from day one. Pigment-dyed for that...

Stretch to Move, Built to Last.Crafted from premium performance denim by Cone Mills and blended with REPREVE® and Lycra®, this jean stretches with you but never bags out—holding its shape wear after wear. Midweight, breathable, and softer than any jean you’ve ever worn. The...

Hold Fast. Rope Clean.Made from 100% U.S.-grown SUPIMA® cotton, this tee delivers next-level softness with the kind of durability that stands up to real wear. Featuring a custom Rope One graphic — a bold horse illustration stamped with “Tecovas Western Wear” — it’s a...

All Style, No SweatMade with a moisture-wicking polyester/spandex blend with plenty of stretch and wrinkle resistance. A sun specialist with a UPF50+ rating, it features a ventilated back yoke for extra breathability. More hot weather adaptations: a hidden sunglass wipe on the interior placket...

All Style, No SweatMade with a moisture-wicking polyester/spandex blend with plenty of stretch and wrinkle resistance, this garment is a sun specialist with a UPF50+ rating. It features a ventilated back yoke for extra breathability. Additional hot weather adaptations include a hidden sunglass wipe...

Reclaimed WildCut in invasive Burmese python leather, this belt highlights the natural variation of the hide—each piece carrying its own pattern and character. Kept clean with minimal hardware and a structured build, it feels direct and grounded. Finished with a cowhide lining and antique...

Original Western StapleOur Long Sleeve Denim Pearl Snap is all about classic Western style with a modern fit and next-level comfort. Made from lightweight cotton denim with ring-slub yarns and a soft enzyme wash, this shirt feels broken-in from day one—and only gets better...

Big LuckA small-format graphic featuring a cowgirl riding through a horseshoe in a custom seasonal illustration. Designed for easy placement on gear, cases, or hard surfaces.